The Boccia International Sports Federation (BISFed) has taken a significant step towards redefining and strengthening its identity with the introduction of the new World Boccia brand. In an official statement, BISFed expressed its commitment to building on the sport’s rich heritage and providing a clearer representation of the sport and its global standing.

Aiming to Clarify and Elevate the Sport

The BISFed stated, “The brand aims to build on our heritage and to identify more clearly the sport we play and the level at which we play it.” The move is seen as a strategic effort to enhance the visibility and recognition of boccia on the global stage.

BISFed: The Global Authority for Boccia

Despite the rebranding, BISFed reassured the Boccia community that it will continue to serve as the International Federation responsible for governing Boccia and representing the sport internationally. The organization remains dedicated to upholding the standards and values that have made Boccia a widely recognized and respected sport.

World Boccia: A Platform for Growth

BISFed anticipates that the introduction of the World Boccia brand will facilitate more effective promotion of the sport, both to its existing global fan base and potential partners. The move is part of a broader strategy to align the sport’s image with its growing popularity and to create meaningful connections with a diverse audience.

“We believe the new World Boccia brand will allow us to promote boccia in a more meaningful way both for the sport’s growing global fan base and for our current and future partners,” stated the BISFed representative.

As the Boccia community eagerly awaits the unveiling of the new brand, the initiative is seen as a positive development that will contribute to the continued growth and success of Boccia worldwide.

For more information on the World Boccia brand and updates from BISFed, please visit the World Boccia Official Website.

About BISFed:

The Boccia International Sports Federation (BISFed) is the governing body for Boccia, overseeing the sport’s development, regulation, and representation at the global level. Committed to promoting inclusivity and excellence in boccia, BISFed plays a pivotal role in shaping the future of this dynamic and highly-regarded sport.